"THE INSIDE OF MY BRAIN HAS SHAG CARPET"
THE GIRL BEHIND THE GROOVE
Groove Slang is the culmination of what's inside founder Jordan Hefler's brain...and closet...and record collection. After one too many Facebook statuses recommending products, people asking where she got her pants, and concerts that were too cool to keep to herself, Jordan realized it was time to put all of this info somewhere public.
Groove Slang is the place where you can wear Marc Jacobs in the mosh pit, and learn a new DIY project that will probably go wrong. The Groove Slang mindset transcends time periods and steroetypes, and gives a visual platform to anything and everything that is bitchin'.
"I do what I want" is the mantra here, and everyone is invited to jam.
Jordan Hefler is a twenty-something year old freelance photographer/creative director residing in the Baton Rouge, LA area.