Neck Deep is one of the biggest driving forces in the current Pop Punk scene, and they are just a few days shy of releasing their newest album "The Peace and the Panic." The British rock group just released their newest song "In Bloom" yesterday and the music video aesthetic is pretty dreamy.
It's interesting that the video has such a pastel/donuts of Instagram vibe when the branding of their new album as a whole seems to have much more of an old-school comic book look. Either way, the colors, lighting, and props used in this video have a nice floral touch in correlation with the song's title, lyrics, and overall sound.
Here are the biggest things that ran through my mind while watching this for the first time:
DONUTS. I need donuts. I need letter shaped donuts like Neck Deep and Kylie Jenner. Maybe I should get on Instagram and look at some donuts. Wait I had donuts for breakfast yesterday and proceeded to feel like death the rest of the day. Anyways let's move on..
WOW Ben looks extra blonde here!? Maybe it's just the lighting? This is some nice lighting. I swear Ben looks blonder. I just photographed him at Warped Tour and he didn't look that blonde. Maybe he just looks less sweaty here than when I've seen him perform? I need a heather purple sweatshirt. Maybe I'll go to Forever 21 later and buy one.
LOL KILL ME PLZ. What a nice subtle juxtaposition. That's a nice pink bass.
That's a lovely pink background. Did they stick donuts to the wall? How is gravity allowing this?
FAVE SHOT OF THE VIDEO THUS FAR, WHERE CAN I GET A HAMBURGER PHONE?
Hahaha marshmallows on a cactus, that's cute. I'm sure there's a metaphor in here somewhere but let's keep watching.
Wow Ben's eyes are super wide here. Has he blinked at all in this video yet? Now I can't focus on anything else. Must see if he blinks.
Nice shot. This looks like something I'd post on Instagram. That puzzle looks hard. I hate puzzles. Wait this goes with the lyrics, I get it now!
Does not look comfortable but works really well for the image in the frame. Ben's skin looks super clear. This lighting is phenomenal.
Once again I'm sure there's a concept here but either way I like the way a coconut looks filled with sprinkles.
Where can I get Bikini Bottom-esque neon lights?! Woah we switched to black shirts now too. I like the contrast.
Peek-a-boo Ben in tissue paper flowers! Yes! Love.
More donuts! Hungry again. Wait doesn't Nirvana have a song called "In Bloom?" This is so different from Nirvana. But still good though.
Loving a room full of tissue paper flowers. I need a set like this. Shout out to the set designer of this video. Aesthetics are A-1 and the song is pretty good too. Interested to hear the rest of the new album and see what direction Neck Deep goes in next!
Thanks for sticking around for my spastic play by play of what goes through my mind when watching a music video.